For “Karlovarská Korunní”, we invented and prepared several fun characters who each mixed syrup with mineral water in their own original way. The characters were featured on TV spots and on an interactive microsite, YouTube and Facebook as well.
The characters found a home on Facebook and you can still meet them there. Each character had their own non-alcoholic cocktails, which can be easily mixed by anybody at home. Everything is still accessible at pokazdejinak.cz.