In this campaign for O2, we had to deal with a pretty difficult task – introducing an unusual offer to customers through both online and offline environments. In order to portray it in the simplest and most telling way, we asked a few professionals to lend us a hand.
We prepared a couple of events. Their centerpieces were mimes, who copied the movements of passersby. Because if one has it, the whole crew has it. And the results? A happy client, plenty of cheerful people in public, and last but not least – a huge accomplishment for us, as our O2 mimes were selected as the “Campaign of the month” by the respected magazine “Strategie”..