Raiffeisen and us went all out during the World Hockey Championship 2015. Facebook and Twitter came alive thanks to our unique, hockey themed posts. We offered the chance to tickets to the locker room, and the face of the company – the comedic detective Arthur – commented on live matches on the website and in the mobile app.
We turned Detective Arthur into a fan and a commentator for the Czech team. His quick and witty comments healed the wounds of those who didn’t win tickets and added some spice to the entire campaign. The public loved him.